I Know Everything About You Instagram

Between Reels, Stories, and Lives, Instagram video is having a major moment – and information technology's not slowing downwardly anytime soon.

Instagram's Adam Mosseri shared that i of the platform's priorities in 2022 will exist to double-down on video, commenting that it's "no longer just a photo-sharing app."

The takeaway? Video content on Instagram – dearest it or detest it – is here to stay.

To help you create your own, we're breaking down each Instagram video format forth with tips and best practices.

Plus, we'll show you how to schedule your Instagram videos – for gratis!

Instagram Video: Formats, Specs, and Dimensions (+ Infographic!)

There are four main Instagram video formats, each with their ain recommended specs and dimensions:

1. Instagram Stories

2. Instagram Feed Videos

3. Instagram Reels

4. Instagram Lives

Format #1: Instagram Stories – Specs and Dimensions

Instagram Stories are the shortest video format, and disappear later 24 hours (unless you lot save them to an Instagram Stories Highlight).

Stories can be used for daily, breezy, and conversational content. They also take an array of stickers you can utilize to collaborate with your customs.

How long tin can Instagram Stories be?

• fifteen seconds. Still, Instagram is currently testing extending them to 60 seconds. Watch this space!

Specs and Dimensions:

• Recommended Aspect Ratio: 9:16

• Recommended Dimensions: 1080 x 1920 pixels

Brands Who've Nailed Their Instagram Stories Strategy:

• The Villij frequently uses the poll and question sticker to gather feedback or learn more nearly their community

• Overnice Solar day Pilates uses their Stories to requite a BTS look of their studio space, classes, and instructors

TIP: To help make your Stories more engaging, check out our Ultimate Guide to Instagram Stories.

Format #2: Instagram Feed Videos – Specs and Dimensions

Instagram recently merged IGTV and Feed videos into 1 unmarried format – providing a clearer distinction between Reels.

These videos live straight on your grid – and like to Reels, they now have their own tab on your profile.

Depending on the type of content y'all're sharing (BTS, an interview, a production launch), videos can exist shared weekly, bi-weekly, or monthly.

How long can Instagram feed videos be?

• lx minutes! Perfect for longform content.

Specs and Dimensions:

• Recommended Aspect Ratio: 1.91:one and 9:16

• Maximum File Size: 650MB for videos 10 minutes or less

• Maximum File Size: 3.6GB for videos up to 60 minutes

Brands Who Have Engaging Instagram Feed Videos:

• Cheese By Numbers shares unproblematic how to'south and soothing ASMR – charcuterie lath edition

• Topicals highlights their products, teases new campaigns, and shares user-generated content

TIP: With Later's scheduling tools y'all can easily plan and schedule your Instagram content – in just a few clicks!

Format #3: Instagram Reels – Specs and Dimensions

Instagram Reels are short, vertical videos that are great for reaching new eyes – especially via the dedicated Reels feed.

As the newest Instagram video format, it's the perfect testing ground!

Start experimenting with Reels content once or twice a week to see what resonates with your target audition. Who knows, yous might go viral.

How Long Can Instagram Reels be?

• 60 seconds, but try to keep them on the shorter side.

Specs and Dimensions:

• Recommended Aspect Ratio: 9:16

• Recommended Dimensions: 1080 x 1920 pixels

Brands Who Have Curl-stopping Reels:

• Mala the Make educates their target audience – whether it's how to trim your candle wick or removing wax from your jar

• The Score covers everything from hot takes to memes near what's happening in major sports leagues

TIP: Our Ultimate Guide to Reels has everything you've ever wanted to know most Reels – all wrapped up in one place.

Format #four: Instagram Lives – Specs and Dimensions

Instagram Lives are unedited videos streamed in existent-time that tin can so be saved and shared on your feed.

They're bully for connecting with your customs on a more personal level, but depending on your capacity, could exist done monthly, bi-monthy, or quarterly.

How Long Can Instagram Lives be?

• four hours – have fun!

Specs and Dimensions:

• Recommended Aspect Ratio: 9:16

• Recommended Dimensions: 1080 x 1920 pixels

Brands With Educational and/or Entertaining Instagram Lives:

• Cocokind's founder, Priscilla Tsai, frequently goes Alive to talk about their products, reply questions, and promote their sales

• Arcade Studios has a series where they share social media news and trends in short 15-infinitesimal episodes

TIP: Need assist setting up your get-go Instagram Live? Read our stride-by-step guide.

Instagram Video: Tips and Best Practices

Now that you lot know what dimensions y'all'll need for each video format, it's time to start brainstorming ideas, storyboarding, and filming content!

Go along these tips in listen:

1. Create High Quality Video Content

2. Tell a Story

3. Evidence Up on Camera

4. Use Captions and/or Subtitles

Tip #1: Create High Quality Video Content

Whether it'southward Instagram Stories or Reels, posting loftier quality content is easier for users to eat.

In other words: blurry, depression-res videos are out. Luckily, you tin can film professional-looking videos correct at home!

Take the Later team for example – we moving picture tons of video content without the utilize of expensive equipment:

Here'south what you lot'll need:

• A good camera – this can exist your smartphone, webcam, or laptop photographic camera. Don't forget a tripod too!

• Vivid lighting – sit somewhere that gets bright, natural light, or invest in a band light.

• Clear audio – record in a placidity expanse or buy an external microphone.

For more tips on creating high quality content without breaking the depository financial institution, bookmark this postal service: How to Ready a Home Video Studio

Tip #ii: Tell a Story

The goal of every video on Instagram is to either: entertain, educate, or inspire your audition.

Simply with brusk attention spans, y'all have to claw viewers in correct away and proceed them interested.

You can claw them in by asking a question, like Sarah Louise:

Or you can respond FAQs, like to Elena of @thishouse5000:

You can even create intrigue with a thought-provoking quote. StyleLikeU oft does this with their serial content:

And then, take viewers on a journey – even if it's merely 10 seconds long.

FYI: Later'south scheduler lets you plan, schedule, and publish your Instagram videos for free. It'll have yous less than v minutes to sign up:

Tip #three: Bear witness Up On Camera

We go information technology – showing up on camera tin can be nerve wracking.

Just information technology tin help to personalize your brand and build trust with viewers.

Beginning with Instagram Stories to grow your confidence. Stories can exist informal and interactive, so think of yourself as having a conversation with a friend:

If you don't want to exercise it solo, consider co-hosting an Instagram Live with another person to practise a product demo, share industry news, or talk over a topic of interest:

TIP: Try storyboarding or drafting a loose script before you press record. You can also prep for your Instagram Lives with the new "Practise Mode" feature.

Tip #4: Use Captions and/or Subtitles

With many people watching videos without sound, using captions and subtitles are a no brainer.

And even improve, they make your videos more accessible to those who are Deafened or hard of hearing.

While Instagram Stories has an auto-captioning sticker, information technology isn't perfect. So remember to review and edit them earlier you mail:

Alternatively, you lot can use a third-party app to generate captions for your videos or manually add on-screen text overlays that summarize your key points like James Jones:

TIP: Utilize clear font colors, or take it a step further and add a solid background color to your subtitles so they're easier to read.

How to Mail service a Video on Instagram with Later

You can schedule and auto publish Instagram feed videos with Later – and information technology's available on all plans. Hither's how:

Footstep #ane: Connect Instagram Business organisation or Creator Contour

When yous sign upward for Subsequently, you lot tin can connect your Instagram Business concern, Creator, or Personal profile.

Even so, due to Instagram's API limitations, each profile type has access to different Later feature – which is why we recommend using an Instagram Business or Creator contour.

For the sake of the remaining steps, we'll assume you have an Instagram Business organisation profile.

Footstep #two: Upload Content to Later'south Media Library and Select Your Publishing Channel

Click "Upload Media" on Afterwards's desktop app and add videos from your computer, Dropbox, or Google Drive.

Select Instagram as your publishing aqueduct and drag and drop a video from your Media Library to your Agenda.

Step #three: Optimize and Edit Your Instagram Video

Write your caption, include relevant emojis (if applicable), and insert relevant hashtags to assistance maximize your reach and engagement.

Tap "Edit Video" to add some additional blueprint elements to your post – including the crop and trim tools.

Click "Salvage Video."

Step #4: Cull the Date and Time to Schedule Your Instagram Video

If you take an Instagram Concern profile, select "Motorcar Publish" from the dropdown listing and select the appointment and time y'all want your post to get alive.

Click "Save" – and you're all set!

Instagram video content is slowly becoming more than and more integrated on the platform – whether it's feeds full of Reels, nonstop Stories, or monthly Lives.

And then if you lot want to build brand awareness, promote your products, or connect with your community, videos can be a surefire mode to drum up date and attain more optics.

Ready to go started? Schedule and publish your Instagram video content with After today:

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Source: https://later.com/blog/instagram-video/